From the LCD panel to high-end liquor to luxury cars, regulatory antitrust storm sustained force, involved in the industry, expanding. The personage inside course of study expresses, at present the antitrust investigation of the auto industry is still in progress, the investigation is not for a particular enterprise, but the whole industry Mocha, antitrust storm is far from over. Anti monopoly that the sword in the maintenance of normal market competition order and at the same time, also let the relevant industry experienced a baptism. Those who face antitrust investigation even punished enterprise, the representative of the industry will be forced to reconstruct the traditional profit model.
The antitrust investigation directed at the auto industry
The expert expresses to the reporter, "anti-monopoly law" since August 1, 2008 onwards, as the maintenance of important legal market competition order, also known as the "economic constitution". Three departments responsible for antitrust investigation. Among them, involving antitrust investigation in charge of prices by the national development and Reform Commission, the Ministry of commerce is responsible for the assessment of legal issues of merger, the Administration for Industry and commerce is responsible for handling the potential abuse of dominant market position of the practice.
"4 years ago, in the implementation of" anti monopoly law "in the national development and Reform Commission and other regulators, the progress in the investigation and punishment of the smaller, since 2013, the national development and Reform Commission in the antitrust investigation on sudden force, law enforcement case companies such as Samsung LCD panel prices antitrust case, Moutai Wuliangye price monopoly case, milk powder prices antitrust case, Shanghai Huang Bojin jewelry price monopoly case and a series of influential vibration industry. Review in recent years development and Reform Commission and other relevant departments investigate according to many industry price monopoly, is shown from daily consumption to large consumption, from the domestic enterprises to joint venture and characteristics of international enterprises." The analysis of the people.
Since the three quarter, the auto industry has become the center of the storm of anti monopoly "be worthy of the name". Some of the media reports, beginning in July, development and Reform Commission have met with some imported car business, has conducted a survey of Chrysler and Audi. Fines of FAW Volkswagen and Hubei Audi Audi dealers suspected monopolistic preliminary determination of the. Among them, for the FAW - Volkswagen Audi fines may be as high as about 1000000000 yuan, a fine of Hubei 11 dealers amount ranging from 6000000 yuan to about 50000000 yuan.
According to reports, in addition to Audi, the Commission has completed the survey work implementation of auto parts and bearings price monopoly case of 12 Japanese companies, will soon also be punished according to law. Development and Reform Commission relevant personage said, according to the survey focused on the automotive industry antitrust, mainly focused on import car manufacturers Limited vehicle price, and spare parts Limited 4S shop price and maintenance prices; the purpose is to eliminate the lateral restriction, vertical restraints, and the abuse of market dominant position and the suspected monopoly behavior.
Relevant personage introduces, in 2013, the Commission had to Maotai and Wuliangye acts of price monopoly imposed a total fine of 449000000 yuan; in August of that year, and the punishment six synbiotics, Mead Johnson milk powder production enterprises price monopoly, coexistence and a fine of 668730000 yuan. From the current advances in anti - monopoly investigation of the auto industry, the relevant departments have the target from the daily consumer goods "transition" to cars and other big ticket items.
"This is not all of the survey itself." According to informed sources, many signs that the investigation has been made on luxury imported cars spread to include joint ventures and independent enterprises, the whole industry. "The anti - monopoly investigation implement crackdown on car enterprises after-sales parts market, will be conducive to the healthy development of the whole automobile industry to promote, deformity, opaque 4S shop fittings price and after-sales maintenance more reasonable prices, the ultimate beneficiaries are the consumers and the entire automotive industry."
Luxury car brands have to adjust prices
China Automobile Industry Association support development and Reform Commission for automobile and accessories price antitrust investigation. Relevant responsible person said that the investigation is to strengthen the things in the subsequent regulatory measures, designed to maintain the order of the automotive market, advance auto fair market, the purification of automobile market environment, the protection of consumer rights and interests.
It is reported that the national development and Reform Commission the start antitrust investigation is not for a particular enterprise, but for the entire industry a concentrated Mocha, therefore not only had previously disclosed by the media enterprises, have not disclosed the car also is likely to be under investigation.
Along with the continuous deep antitrust investigation, by the vibration of car enterprises move their respective price. At the end of 7, Jaguar, Land Rover officially announced in August 1st began to cut 3 models price, the highest drop 300000 yuan, including the Land Rover Range Rover long wheelbase version of 5.0V8, Land Rover Range Rover Sport version of the 5.0V8 and the Jaguar F-TYPE convertible version of all models. Subsequently, FAW Volkswagen, Audi, Mercedes Benz, BMW and other manufacturers have also announced that the price will be lowered accessories.
"This will bring important influence on high-end automotive industry." Responsible for a variety of automobile brand sales of a large group of insiders told reporters, in the first half of this year China's automobile production and sales exceeded 11000000 mark under the big background, the luxury car market sales volume has reached 808000 vehicles, a 27.5% increase in the far ultra passenger car sales growth in 2014 last year, exceeding the annual sales of luxury cars has become the conclusion. Optimistic about the market outlook. With the Chinese luxury car market continue to be optimistic about the outside world, Audi, BMW, Mercedes Benz (ABB) and other manufacturers are in varying degrees to promote the localization strategy in china. But the antitrust investigation by luxury car vehicle and accessories price adjustment, has hit to automobile monopoly "hotbed", namely the vehicle price, the lowest price and regional restrictions, hand is conducive to further standardize the market
