On one side is the anti monopoly haze, the other side is the sales target this year second half of the pressure, the Japanese cars in China market is facing a double challenge.
The national development and Reform Commission Secretary General Li Pumin says 6 days, the Commission has completed the survey work implementation of auto parts and bearings price monopoly case of 12 Japanese companies, and will be punished according to law. This heavy news a throw, again in the automotive industry, one stone arouses 1000 billow, and caused the Japanese car enterprises after the European and American car enterprises also entered the ranks of the reduction tide.
In August 8th, the Japanese car enterprises Guangzhou Honda and GAC Toyota same day stand out stand, will reduce respectively parts prices from September 1st and August 18th, which makes the current automatic price in China to 7 foreign brand car enterprises. The message says, Guangzhou Honda relates to price adjustment parts varieties nearly 30000 kinds, accounting for the overall parts of 70%, the average dropped to 20%. however, Guangzhou Honda insiders in an interview with reporters recently declined to comment, saying the enterprises are high temperature holiday, the specific price adjustment range and the decline has not been finally determined. While the GAC Toyota also did not disclose the specific price range and drop.
Dongfeng Nissan also said that since April, 2014, the national development and Reform Commission, the provincial development and Reform Commission and the existence of Guangdong high attention of Dongfeng Nissan vehicle and after sale service, Dongfeng Nissan will attach great importance to the important guidance on the development and Reform Commission proposed, combined with the "anti-monopoly law" and other laws and regulations, and actively research, formulate relevant field improvement scheme.
Suspected of manipulating prices of spare parts
Audi has admitted the existence of monopoly to the development and reform commission. Speaking of Zhang Zhiyong automotive experts when accepting a reporter to interview, Audi luxury car is mainly stepped on "vertical monopoly" red line, limiting vehicle price and spare parts Limited 4S shop price and maintenance prices, estimated the Japanese car enterprises of non luxury cars are not the same, should be horizontal monopoly, relevant, this and the Japanese car relatively closed supply chain system, therefore, the Japanese car enterprises in addition to cut prices of spare parts, spare parts supply chain should also be open to other car enterprises.
The horizontal monopoly agreement, refers to a monopoly agreement reached between competition between operators, including the implementation of a fixed price, limiting the production, market division, limiting the purchase or development, boycott other competitors exclude, restrict competition behavior. On the Department of auto parts enterprises manipulate prices as early as precedent, in USA, Europe had been the antitrust investigation. For example, in 2013 November, Japan Toyo tire giant rubber industrial company admitted that participate in price monopoly, has agreed to pay $120000000 (about 852000000 yuan) fine. According to the U.S. Department of Justice said that during the period from 1996 to 2012, Toyo rubber in the United States to TOYOTA, Nissan, Fuji Heavy sales shockproof rubber products, in the relevant bid repeatedly with others together to manipulate the price; in 2013 September, the United States Department of Justice investigation into the 9 headquarters in Japan parts supplier companies, in addition to a fine of $745000000. Price manipulation involved parts products including seat belt, radiator, windshield wiper, air conditioning system, power window motor and power steering assembly.
Zhang Zhiyong analysis pointed out that Japan is the A-class car at home and abroad make little difference, but because the spare parts supply chain is relatively closed, competition is not sufficient, the general domestic parts enterprises is difficult to enter the Japanese car purchasing system, so the Japanese car enterprises may to a certain extent control shortly after the price, resulting in the whole Japanese cars than is generally high. For example, under TOYOTA Yaris whole ratio up to 720.28%.
Japanese auto parts industry firmly core auto parts market high value-added controlled semiconductor, integrated circuit, in the automobile industry "after market", such as vehicle electronic system, display market is also a dominant. China to the Japanese car parts higher dependence, in 2013 China's auto parts imports from Japan for $9580000000, accounting for the total imports of 27%. products
Tebo ins information consulting company auto analyst Sun Muzi in an interview said that the Audi Germany is the three big luxury car prices in the luxury car market to occupy most of the market share, have a certain market pricing power and discourse right, there are opportunities in the vehicle control prices, while the Japanese car is not the same. B level and B level following the increasingly fierce market competition, difficult to control vehicle prices to obtain high profits, but the Japanese car parts at home and abroad in the global leading position, while the Japanese car factory to the parts factory and the 4S store management is relatively strict, or to manipulate the market system to obtain high profits.
At the end of the year the standard difficulty
China Automobile Circulation Association executive vice president Shen Jinjun spoke to reporters, the association to assist the relevant departments of the state investigation of automobile enterprises, expect the NDRC will announce specific implementation of auto parts and bearings price monopoly Japan 12 enterprises and punishment results in the near future, he temporarily to disclose any information.
Although the final has not yet announced, but according to the current part of the Japanese car enterprises in parts prices began to loose, some in the industry predict, the Japanese car enterprises in parts prices show a downward trend and after-sales management to relax. Zhang Zhiyong believes that with the spare parts prices fall, the Department of the Japanese cars in the second half of the year business income and profits will bring a certain impact, after-sale service income in the Japanese car enterprises accounted for a relatively high.
At present, a number of Japanese car enterprises in market performance is not optimistic. And the second half of last year, a strong recovery is different, TOYOTA, Nissan and
